Skip to main content

Red Bull Events

Design and art direction across the world of Red Bull events. From the Stratos jump at the edge of space to Cliff Diving and Formula 1, part of the teams that gave each one its own visual world.

Every Red Bull event is its own visual world, and each one is built end to end by big teams of people. I was part of those teams, working across a variety of roles depending on the event, from logo design and key visuals to styleguides, posters, communication tools, social and digital experiences.

From a jump at the edge of space to cliff diving and Formula 1, these are just a handful of my favourites that I had a hand in, in some capacity. There were plenty more.

Overview
The role

One of a large team on each event, contributing across a range of roles, from identity and key visuals to campaign artwork, social and digital experiences.

128,000 ft
From the edge of space at Red Bull Stratos to Cliff Diving and the Formula 1 grid.
World of Red Bull
Red Bull Air Race
Red Bull Stratos
Oracle Red Bull Racing
Red Bull Cliff Diving
Red Bull Rampage
Red Bull Soapbox Race
Red Bull Grand Prix of the Americas
Red Bull brand key visual
Red Bull Racing website — the RB8 car showcase
Red Bull Louie Vito Ultimate Challenge site
Red Bull Stratos live data experience — altitude, speed and mission progress

Across every touchpoint

Every event, an entire visual world
Event logo design
Styleguides
Artworks
Key visuals
Posters
Communication tools
Social media
Digital & site design

Credits

Alicia Evergreen

Design & Art Direction, various roles

Red Bull

Client

Kastner & Partners

Agency

More to come

Stratos · Cliff Diving · Formula 1