So light, it's like wearing nothing at all. The launch of adidas Golf's lightest shoe, and the campaign of flying golfers, skydiver deliveries and floating shoes that made it the brand's most successful launch ever.

On the PGA Tour at Torrey Pines, we turned the golfers into drones. Remote-controlled replicas of Dustin Johnson, Brandt Snedeker and Jason Day flew over the course before play. Then the drones landed, and the real golfers walked to the first tee in the new shoes, as if they'd just flown in.

At the Qatar Masters, we delivered Sergio Garcia's shoes the only way that suited a shoe this light: by skydiver. A parachutist in full adizero yellow landed on the practice range and handed them over. Sergio liked it so much he put the parachute on himself.

Even the press kit flew. We suspended the shoe inside a light-up box so it appeared to float, so light it wouldn't stay on the ground. The idea followed all the way through: from the tour, to the sky, to the box on an editor's desk.

adidas told us it worked. The adizero became the brand's most successful golf footwear launch, its biggest sales month worldwide since adidas Golf began in 1999, with a 25.6% share in the UK and 30% in Japan. They put the record down to the tech-forward, non-traditional campaign we made for it.