Red Bull Cartoon
A national Thanksgiving TV spot that still airs every year, and the explorable cartoon world we built to hold twenty-five years of them.
Every year, hundreds of scripts are written for the Red Bull Cartoon campaign, and the founder hand-picks just two to air. Michelle Gilbert and I wrote The Story of Thanksgiving: a funny take on the real origin of the holiday, told in the world of Red Bull. A decade later, it still runs every Thanksgiving.
The Flying Planet
One spot is one story. To bring the whole campaign together, we conceived an explorable cartoon planet, a world where every Red Bull TV spot becomes its own little colony. Scroll, zoom and wander the surface to rediscover a favourite. Twenty-five years of cartoons on one planet, with our Thanksgiving turkey penned in a field of its own.
Credits
Alicia Evergreen
Concept & Art Direction
Michelle Gilbert
Concept & Copywriting, The Story of Thanksgiving
Red Bull
Client
Kastner & Partners
Agency
The Story of Thanksgiving
30-second TV spot · still airing
Flying Planet
The Cartoon Archive · interactive experience